Privacy Policy

Last Updated: 10 June 2026

1. Introduction

Coastal Bloom Swimwear ("we", "us", or "our") is committed to protecting the privacy of our customers. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, place an order, or otherwise interact with our brand.

We are an Australian company operating under the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

• Identity information: your name, date of birth, and gender
• Contact information: email address, phone number, billing and shipping addresses
• Payment information: credit card or debit card details (processed securely through our third-party payment providers; we do not store full card numbers)
• Account information: username, password, order history, and wishlist items
• Technical information: IP address, browser type and version, device type, operating system, time zone, and cookie data
• Usage information: pages visited, products viewed, time spent on pages, referral source, and search queries on our site
• Communication information: any messages, reviews, or feedback you send to us

3. How We Use Your Information

We use the information we collect for the following purposes:

• Processing and fulfilling your orders, including shipping and returns
• Managing your account and providing customer support
• Sending transactional emails such as order confirmations and shipping updates
• Sending marketing communications where you have opted in (you may unsubscribe at any time)
• Improving our website, products, and services
• Personalising your shopping experience and product recommendations
• Detecting and preventing fraud or unauthorised transactions
• Complying with our legal obligations under Australian law

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us understand how you use our site.

• Essential cookies: required for the website to function properly (e.g., shopping cart, login sessions)
• Analytics cookies: help us understand site traffic and user behaviour (e.g., Google Analytics)
• Marketing cookies: used to deliver relevant advertisements and measure campaign effectiveness
• Preference cookies: remember your settings and preferences for future visits

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.

5. Third-Party Sharing

We do not sell your personal information to third parties. We may share your information with trusted service providers who assist us in operating our business, including:

• Payment processors: to securely process transactions
• Shipping and logistics providers: to deliver your orders (e.g., Australia Post, DHL, FedEx)
• Email marketing platforms: to send newsletters and promotional communications
• Analytics providers: to help us understand and improve site performance
• Customer support tools: to manage enquiries and provide assistance

These third parties are contractually obligated to handle your data securely and only for the purposes we specify. We may also disclose personal information where required by law, court order, or government regulation.

6. Data Security

We take the security of your personal information seriously. We implement a range of technical and organisational measures to protect your data, including:

• SSL/TLS encryption on all pages of our website
• Secure, encrypted payment processing through PCI DSS-compliant providers
• Regular security audits and vulnerability assessments
• Access controls limiting employee access to personal data on a need-to-know basis

While we strive to protect your personal information, no method of transmission over the internet is completely secure. We cannot guarantee absolute security but are committed to best practices.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order and transaction records are retained for a minimum of seven years in accordance with Australian tax and commercial law requirements. You may request deletion of your account and associated data at any time (see Section 8).

8. Your Rights

Under the Australian Privacy Act 1988, you have the following rights regarding your personal information:

• Access: you may request access to the personal information we hold about you
• Correction: you may request correction of any inaccurate or outdated information
• Deletion: you may request deletion of your personal data, subject to our legal obligations
• Opt-out: you may unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or by contacting us directly
• Complaint: if you believe we have breached the APPs, you may lodge a complaint with us or with the Office of the Australian Information Commissioner (OAIC)

To exercise any of these rights, please contact us using the details below.

9. International Data Transfers

As we ship to over 40 countries, some of your personal information may be transferred to and processed in countries outside Australia (for example, by our shipping or payment partners). Where this occurs, we take reasonable steps to ensure that the overseas recipients handle your information in accordance with the APPs and this policy.

10. Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

• Email: hello@coastalbloomswimwear.com
• Address: 227 Collins Street, Melbourne VIC 3000, Australia

You may also lodge a privacy complaint with the Office of the Australian Information Commissioner.